마케 플랫폼 구축
구글 서치 콘솔 설정/연동
구글 서치 콘솔 설정은 구글 SEO의 기준이 되는 서비스입니다.
웹사이트의 구글 검색 트래픽, 검색 성능, 문제점과 오류를 모니터링하고 유지보수할 수 있습니다. 사이트의 성능을 최적화하여 구글 검색에 잘 노출되도록 도와줍니다.
구글 서치 콘솔 작업 절차
- 구글 서치 콘솔 계정을 만들고, 사이트를 연결하여 구글에 등록 합니다.
- 쇼피파이에 메타태그 삽입, HTML 파일 업로드로 소유권을 확인합니다.
- 구글 애널리틱스를 연동하여 데이터를 공유합니다.
- XML 사이트맵을 생성하고 제출합니다.
- 색인 상태, 모바일 사용성, 보안 문제를 모니터링할 수 있도록 설정합니다.
Google Analytics Setup/Integration
Creating and Integrating Accounts
Create a Google Analytics account, integrate it with Shopify, and configure tracking settings.
Installing Basic Tracking Code
Insert the Google Analytics tracking code into Shopify.
Setting Goals and E-commerce Tracking
Set up tracking for desired actions on your website (e.g., page views, add to cart, checkout, purchase completion) to analyze customer interactions. Exclude internal traffic from employees or developers.
Integrating Google Search Console and Google Ads
Integrate Search Console and Ads data to track the complete visitor journey, analyze user behavior resulting from ad clicks in search engines, and improve marketing strategies.
Google Ads Setup/Integration
Setting Up Google Ads and Linking Credit Card
Create Google Ads Account: Create a new Google Ads account.
Payment Setup: Enter credit card information to set up payment for advertising costs.
Basic Ad Campaign Setup: Configure campaign goals and budgets.
Integrating Shopify with Google Ads
Install Google Ads App: Install the Google Ads app from the Shopify admin page.
Link Google Ads Account: Connect Shopify with your Google Ads account to enable data synchronization.
Linking Google Analytics with Google Ads
Google Analytics Setup: Create a Google Analytics account and add the tracking code to Shopify.
Integration with Google Ads: Link Google Analytics with Google Ads to track advertising performance.
Google Merchant Center Setup
Creating Google Merchant Center Account
Create a Google Merchant Center account and integrate it with Shopify by inserting meta tags.
Enter business information (company name, website) and register shipping and return information.
Integrating Shopify with Google Merchant Center
Automate product feed generation from Shopify and synchronize it to Google Merchant Center.
Optimizing Product Data
Enter accurate product names, descriptions, images, and pricing information to enhance visibility.
Include keywords and relevant information to ensure products are effectively displayed.
Assign appropriate categories to optimize exposure. Input brand, GTIN, and MPN attributes.
Starting from January 2023, it is prohibited for domestic companies to sell internationally through the Merchant Center. Only companies with operations in the United States are eligible.
Therefore, we facilitate the establishment of US companies on behalf of our clients. Our subsidiary handles operations in the US, eliminating the need for customers to visit or reside in the US.
Establish an LLC in USGoogle Shopping Ads Setup
Linking Google Ads Account
Connect your Google Merchant Center and Google Ads accounts to set up product listing ads (Shopping Ads).
Creating Product Campaigns
Create product shopping campaigns in Google Ads. Set target budgets and bidding strategies to optimize ad performance.
Setting Up Product Groups
Configure product groups to analyze and optimize ad performance. Group products based on categories, brands, product types, and more.
→ Google Shopping, in simple terms, is similar to Naver Shopping in South Korea. It combines features of Naver Shopping and Naver Price Comparison, displaying products on Google. This e-commerce method is widely used in the United States alongside Amazon, with no listing fees.
SNS Platform Setup and Integration
Create Facebook Business Manager Account
Create a Facebook Business Manager account.
Create Business Page
Create a Facebook Business Page that will be linked with your Shopify store.
Ad Account Setup
Create an ad account within the Business Manager. Set the time zone, currency, payment limits, and payment method for the ad account.
Create Pixel
Create a pixel within the Facebook Business Manager.
Install and integrate Facebook Pixel into Shopify.
Event Setup
Set up events to optimize data and efficiently crawl.
Create Instagram Business Account
Create an Instagram account and convert it to a business account.
Set up a business profile and connect it with Facebook.