Customer Consulting Process
When requesting a quote, please check the following in advance. The quote may vary depending on the required services and direction.
1. Confirm Products to Sell
We check the categories and quantities of products to be sold. The theme, layout, and structure of the website will vary accordingly.
2. Confirm Target Market
We prioritize the desired target market. We can recommend additional regions/countries based on our expertise.
3. Confirm Customer Scale
We determine if it's a startup, if there's an international marketing team, if managing social media is possible, the number of personnel involved, and the domestic/international sales situation. This allows us to create an efficient Shopify store.
4. Confirm Budget Scale
We recommend services based on production and marketing budgets.
5. Understand Goals and Priorities
While the goal for most clients is generally increased sales, we consider strategies for sales growth, enhancing brand awareness, or improving customer service according to priorities to create a Shopify store that aligns with your goals.
6. Confirm Design Preferences
Customers provide their preferred designs based on Shopify Theme Store or competitors' websites.
If there are no specific design preferences, our design team will review your products, logo, brand CI, and implement UI/UX based on color combinations and CRO (Conversion Rate Optimization).
7. Marketing and Promotion
We confirm if the client requires global marketing agency services.
If there are no experts available, we offer marketing platform setup and 1-2 months of marketing agency services to acquire global marketing expertise.
쇼피파이 제작과정
1. Adding Basic Features
- We create basic e-commerce functionalities tailored to your products and target market.
→ Shopify basic features: Company information synchronization, language/currency settings, payment setup, shipping setup, tax setup, warehouse and carrier synchronization, email notification settings, policy page settings, terms of service/privacy policy/shipping policy and refund policy creation, company introduction/brand introduction page creation, discount coupon application, customer review feature, chat inquiry, domain connection, email DNS setup, basic search engine optimization.
2. Two Recommended Features by Shopify Dream
- Email Remarketing Feature: Encourages repurchase through emails when customers abandon their carts. Also sends emails for events like Christmas, Black Friday, discount news, new product launches, and events.
Most companies use Shopify Mail, Klaviyo, Mailchimp, and Omnisend for email apps. However, caution is needed as these apps can increase spam scores and negatively impact Google SEO.
→ We offer a customized, Google SEO-optimized email remarketing feature without spam score risks, ensuring stable improvement in Google rankings.
- Social Login Feature: Unlike open markets, proprietary stores can accumulate customer data. A social login app increases conversion rates by over 30% and distinguishes your store from competitors over time.
To install the social login app, you need to sign up as a developer member on Google and Facebook and apply for the API. Many other apps skip this process, displaying the social login app developer's name when customers log in. This leads to brand dilution, Google SEO degradation, and customer information leaks.
→ We install it properly and customize it under your brand.
3. Optional Features (To Be Discussed)
- CRO (Conversion Rate Optimization) Analysis Feature: Tracks customer paths to increase conversion rates.
- Referral Program and Affiliate Marketing: Implements referral programs and affiliate marketing.
- Multiple Discount Feature: Applies discounts when purchasing multiple items.
- Upselling Feature: Encourages customers to purchase more expensive items or set items.
- Instagram and UGC (User Generated Content) Exposure: Increases customer engagement by displaying Instagram and other user-generated content.
There are around 20 more commonly used features. Our consultants will suggest them based on your products, target market, and your company's needs.
4. Collecting and Creating Product Photos, Descriptions, Prices, etc.
- Our marketing team begins keyword research based on categories, products, and company information provided by your company before site creation.
- We analyze 1,000 to 5,000 relevant keywords related to products, categorizing them into competitive keywords, industry-leading keywords, short-term target keywords, and promising medium to long-term keywords.
- Based on your company's short-term and medium to long-term growth goals, we classify keywords into page SEO keywords and content SEO keywords.
- We write SEO titles and descriptions for each product using classified and selected keywords, and insert them into relevant pages, content, and images within Shopify.
→ We strategically approach Google SEO from the planning stage of site creation, considering scope, structure, and application.
5. Efficient Customer Review Functionality (Customer reviews provide social proof and significantly influence sales)
- We bulk register existing Amazon reviews and domestic customer reviews to minimize consumer unfamiliarity.
- We set up mechanisms to receive many reviews from customers in a short time and build a funnel that encourages customer purchase and repeat purchase through reviews.
6. Blog Structure Change and Content Creation Consulting (Blog posts are crucial for Shopify SEO marketing)
- We change and customize the blog structure to maximize exposure.
- We provide consulting on proven methods to create Google SEO-friendly blogs.
- We offer consulting on methods to induce user interest and increase free traffic.
6. Design Primacy - Brand Identity (BI) and Corporate Identity (CI)
BI and CI are critically important. While the theme of an online store determines its layout and overall atmosphere, elements like logos, colors, and fonts significantly influence how the brand is perceived. The color palette is particularly crucial; depending on how colors complement each other, they can either harmonize the overall atmosphere or create discord.
- Upon receiving initial materials related to the client's logo, BI, and CI, we first establish the BI and CI for the entire site. Once the site is developed, we review the design coherence once more.
- Designs undergo two rounds of review to ensure they meet the objective judgment of individual consumers through SNS.
While we pride ourselves on having a top-tier design team domestically, public perception matters more. We refine designs based on customer preferences identified through collective intelligence.
→ We have consistently delivered designs that fully satisfy our clients.
7. Google SEO Shopify Content Page Creation
- When operating a Shopify store, Google SEO work aims to increase visitor numbers consistently without advertisements. Google prioritizes providing valuable information to consumers, making it crucial to add high-quality, valuable content to your website. For instance, 1,000 pages are exposed more than 100 pages, and 100 pages more than 10 pages.
- Our marketing team analyzes product keywords concurrently with client requests. Before site construction, we plan and collaborate with our production team to create Google search engine optimized content pages featuring on every page.
- When creating Shopify, we structure a framework for uploading high-quality content effectively and generate consistent free traffic with validated content.
마케팅 플랫폼 연동 작업
Once the website is completed, we begin integrating with global platforms like Google, Facebook, Instagram, TikTok, and YouTube.
Some might question why such integration is necessary when they've commissioned a Shopify site. The reality is, without this, relying solely on paid advertising becomes inevitable.
We connect Shopify with Google Search Console, Google Analytics, Google Ads, Facebook, Instagram, and other social media platforms.
But why undertake these efforts?